Skip to content
SafetyScorer

Is Instagram safe?

Instagram

Instagram has better teen protections than it did a few years ago, but Meta still collects and tracks more data than almost any app, removed its optional encrypted messages in 2026, and has lost two child-safety jury trials this year.

High confidence#55 of 61 appsUpdated
Spot a mistake?
Encryption
In transit only; optional encrypted DMs ended 8 May 2026
App Store label
Tracking via contact info, identifiers and other data
Largest GDPR fine
€405 million, Irish DPC (2022, children's data)
New Mexico verdict
$375 million civil penalty (March 2026)
Teen protections
Teen Accounts, private by default for under-16s
EU DSA case
Preliminary breach findings on under-13s (April 2026) and addictive design (July 2026)
Owner
Meta Platforms
Age rating
13+ (App Store)

How the score breaks down

The overall score is the weighted average of these factors. Scoring rules

  • Privacy30% of score

    24 out of 100, Poor

    Apple's label lists contact info, identifiers and other data used to track you, and 14 categories linked to you, including health and fitness, financial info, browsing history and sensitive info.

  • Security30% of score

    55 out of 100, Fair

    Two-factor authenticationSigning in with a second proof of identity on top of your password, such as a code from an app, a security key or a passkey.More in the glossary and login alerts are solid. Meta ended Instagram's optional End-to-end encryptionEncryption in which only the sender and the recipient can read a message. The company running the service cannot see its content.More in the glossary DMs on 8 May 2026, so messages can now be read by Meta.

  • Transparency and control15% of score

    62 out of 100, Fair

    Accounts Center offers data download, ad preferences and deletion. Teen Accounts default to private, but adults start public and ads are personalised by default.

  • Scams and harmful content15% of score

    38 out of 100, Poor

    In March 2026 a New Mexico jury found against Meta in a state case over child safety and a Los Angeles jury held Meta and YouTube liable for harm to a young user. Sextortion and scam ads remain common.

  • Regulatory record10% of score

    15 out of 100, Poor

    Fined €405 million by Ireland's DPC in 2022 over children's contact details and public-by-default teen accounts, and ordered to pay a $375 million civil penalty in New Mexico in 2026. Meta paid a $5 billion FTC penalty in 2020. In 2026 the European Commission preliminarily found Instagram in breach of the DSA twice, over under-13s and addictive design.

Is Instagram safe?

For an adult who keeps their account private and ignores investment ads, Instagram is a reasonable risk. For privacy, it is one of the weakest apps we score, and for teenagers its record has now been tested in court. Meta lost two child-safety jury trials in March 2026, and in May it ended Instagram's optional encrypted messaging. We score it 40/100, just below TikTok.

What Meta knows

Instagram's App Store privacy label is long even by social media standards. Meta lists contact info, identifiers and "other data" as used to track you across apps and websites owned by other companies. Linked to your identity are 14 categories: health and fitness, purchases, financial info, location, contact info, contacts, user content, search history, browsing history, identifiers, usage data, sensitive info, diagnostics and other data.

That data feeds Meta's advertising system, which also covers Facebook and WhatsApp. You can tune ad topics, but you cannot opt out of tracking inside Instagram without leaving the app, except in the EU and UK, where Meta offers a paid ad-free subscription or less personalised ads.

Encrypted messages: gone

From 2023, Instagram users could choose End-to-end encryptionEncryption in which only the sender and the recipient can read a message. The company running the service cannot see its content.More in the glossary chats. On 8 May 2026 Meta switched the option off. The company said "very few people" were opting in and directed users who want encryption to WhatsApp. Law enforcement and child protection groups had long argued that encryption on Instagram made grooming harder to detect.

The effect is simple. Your Instagram DMs can now be read by Meta, and can be handed over under a legal order. Treat them like email to a company, not like a private conversation.

Instagram and teenagers in court

The child-safety case against Instagram has moved from hearings and leaked documents to jury verdicts. According to Meta's quarterly filing for the period to 30 June 2026:

DateCaseOutcome
24 March 2026New Mexico Attorney General v. MetaJury verdict against Meta, $375 million civil penalty
25 March 2026First Los Angeles personal injury bellwether (K.G.M.)$6 million damages against Meta and YouTube, 70% allocated to Meta
May 2026New Mexico public nuisance phaseBench trial; state sought $953 million in abatement
August 202629 state attorneys general, federal courtTrial scheduled to begin 12 August

Meta is appealing the Los Angeles verdict and denies the claims. Earlier, in September 2022, Ireland's Data Protection Commission fined Instagram €405 million because children using business accounts had their email addresses and phone numbers shown publicly, and personal accounts of children were public by default.

Instagram's answer is Teen Accounts, introduced in September 2024. Under-18s are private by default, can only be messaged by people they follow, see less sensitive content and get overnight sleep mode. Under-16s need a parent's approval to change those settings. They are meaningful protections, but they depend on teenagers giving their real age.

That is exactly what the European Commission questioned. On 29 April 2026 it preliminarily found Instagram and Facebook in breach of the Digital Services Act because children under 13 can simply enter a false birth date, reporting an underage account takes up to seven clicks, and reported children often keep using the app. On 10 July 2026 it added preliminary findings that Meta had not properly assessed or reduced the risks of addictive design such as infinite scroll, autoplay and engagement-driven recommendations, and that teen time limits are easy to dismiss. Meta can reply before any decision; a final finding could bring a fine of up to 6% of worldwide turnover.

Scams and sextortion

The two patterns we see most often:

  • Sextortion. A fake account, often posing as a teenage girl, gets a boy to share an intimate image and then demands money. Meta said in July 2024 that it had removed about 63,000 accounts in Nigeria linked to this kind of scam.
  • Investment and shopping ads. Fake celebrity endorsements, crypto "mentors" and too-good-to-be-true shops. Many push victims to continue the conversation on WhatsApp or Telegram.

How to make Instagram safer

  1. Set your account to private in Settings and activity > Account privacy.
  2. Under Messages and story replies, limit who can message you and send requests from people you do not follow to a hidden folder.
  3. Turn on Hidden Words to filter offensive comments and message requests.
  4. Turn on Two-factor authenticationSigning in with a second proof of identity on top of your password, such as a code from an app, a security key or a passkey.More in the glossary in Accounts Center > Password and security, using an authenticator app rather than SMS.
  5. Parents: link accounts through Family Center to see who your teen follows and set time limits.
  6. Never move a conversation with a stranger to another app, and never pay a sextortion demand.

How we scored it

Regulatory record (15) and privacy (24) are among the lowest of any app we cover, reflecting the €405 million GDPRThe EU's General Data Protection Regulation, which sets rules on how organisations collect and use personal data and allows large fines.More in the glossary fine, the New Mexico verdict and extensive tracking. Security (55) dropped after encrypted DMs were removed. Scams and harmful content scores 38. Snapchat, the other big teen app, also tracks users for ads but has a lighter fine record.

Questions people ask

Are Instagram DMs encrypted?

Not end to end. Instagram offered optional End-to-end encryptionEncryption in which only the sender and the recipient can read a message. The company running the service cannot see its content.More in the glossary chats from 2023, but Meta switched the feature off on 8 May 2026, saying few people used it, and pointed users to WhatsApp. Messages are still encrypted in transit, but Meta can access them.

What is an Instagram Teen Account?

Since September 2024, users under 18 are placed in Teen Accounts. They are private by default, only people they follow can message them, sensitive content is limited, and sleep mode mutes notifications overnight. Under-16s need a parent's permission to loosen these settings.

What did the New Mexico jury decide against Meta?

On 24 March 2026 a jury in the New Mexico Attorney General's case found against Meta and ordered a civil penalty of $375 million, according to Meta's own SEC filing. The state accused Meta of misleading the public about child safety on Instagram and Facebook. A separate hearing on public nuisance claims followed in May 2026.

What is sextortion on Instagram?

A scammer poses as a young person, persuades a teenager to share an intimate image and then demands money under threat of sending it to their followers. Teenage boys are frequent targets. Do not pay, stop replying, keep the evidence and report it to Instagram and to the police or the NCMEC Take It Down service.

How do I stop Instagram using my data for ads?

You cannot stop it entirely. In Accounts Center > Ad preferences you can manage the ad topics and the activity information from partners that Meta uses. In the EU and UK you can also choose a paid subscription without ads or less personalised ads.

Sources

  1. 1.Instagram App Store listing and App Privacy label (opens in a new tab) · Apple App Store, 2026
  2. 2.Data Protection Commission announces decision in Instagram inquiry (opens in a new tab) · Data Protection Commission (Ireland), 2022
  3. 3.Meta Platforms Form 10-Q for the quarter ended 30 June 2026 (opens in a new tab) · Meta Platforms / SEC, 2026
  4. 4.Commission preliminarily finds Meta in breach of Digital Services Act for failing to prevent minors under 13 from using Instagram and Facebook (opens in a new tab) · European Commission, 2026
  5. 5.Commission preliminarily finds the addictive design of Instagram and Facebook in breach of the Digital Services Act (opens in a new tab) · European Commission, 2026
  6. 6.Instagram ends end-to-end DM encryption (opens in a new tab) · MediaPost, 2026
  7. 7.P.F. et al. (K.G.M.) v. Meta Platforms, 23SMCV03371 (JCCP 5255): minute order denying Meta's motion for summary judgment (opens in a new tab) · Superior Court of California, County of Los Angeles (via Courthouse News), 2025
Spot a mistake?