Is PBS KIDS safe?
PBS KIDS
The PBS KIDS Video and PBS KIDS Games apps are among the safest free choices for preschool and early school children. Neither needs an account, Apple's labels show no data linked to you, and all content comes from PBS. The gaps are an old privacy policy, no way to ask for deletion and short sponsor messages in videos.
#2of 62 in Health, family and learning
Medium confidence- Publisher
- Public Broadcasting Service (PBS), a US nonprofit
- Apps
- PBS KIDS Video and PBS KIDS Games, one publisher and one privacy policy
- Downloads
- More than 10 million each (Google Play)
- Content
- 700+ episodes from 50+ shows, live local PBS KIDS channel; 280+ games for ages 2–8
- Account
- Not required
- App Store label
- No tracking and no data linked to you (both apps)
- Privacy policy
- Last modified 12 May 2020
- Age rating
- 4+ (App Store Kids category, ages 0–5)
How the score breaks down
The overall score is the weighted average of these factors. Scoring rules
Privacy30% of score
87 out of 100, ExcellentApple's labels list no tracking and no data linked to you; the Video app collects coarse location, usage, diagnostics and advertising data not linked to you, the Games app only usage. Google Play says the Games app collects no data. The policy rules out selling data and using children's data for ads.
Security30% of score
70 out of 100, GoodLittle is held to steal, since no account is needed and PBS says it does not collect a child's name, email or phone number. Google Play says the Video app encrypts data in transit. PBS takes reports at a vulnerability disclosure address but runs no bug bounty, and we found no breach of PBS KIDS data.
Transparency and control15% of score
68 out of 100, FairPrivate by default, with no account or sign-in. But Google Play says the Video app offers no way to request deletion, the policy says PBS cannot act on access or deletion requests because it cannot identify a child, and the policy was last changed in May 2020.
Scams and harmful content15% of score
90 out of 100, ExcellentAll videos and games come from PBS shows, with no open chat and no user uploads; PBS says any child posts are canned or moderated. There are no in-app purchases, and Google Play marks both apps Teacher Approved. Short underwriting messages from sponsors appear, and PBS caps how often.
Regulatory record10% of score
87 out of 100, ExcellentWe found no fine, order or published regulator review of the PBS KIDS apps by the FTC, a US state or any data protection authority. No regulator has examined them either, so the score stays below 90.
Are the PBS KIDS apps safe?
Yes, and they are among the few children's apps where the privacy promise matches the store labels. PBS KIDS Video and PBS KIDS Games need no account, carry no commercial ads or in-app purchases, have no open chat, and Apple's labels show nothing linked to you or used to track you. We score PBS KIDS 80/100, level with Khan Academy Kids (80) and well ahead of YouTube Kids (69).
The weaker points are housekeeping. The privacy policy was last modified on 12 May 2020 and still talks about Adobe Flash cookies. Parents cannot ask for deletion, because PBS says it holds nothing that identifies a child. And the Video app shows short sponsor messages, which are milder than ads but not nothing.
This page covers both apps together, because they share one publisher, one privacy policy and one record. Where they differ, we say so.
What the apps collect
The two labels are short. On Apple's listing, PBS KIDS Video declares coarse location, product interaction, crash and performance data and advertising data, all marked as not linked to you, and nothing used to track you. PBS KIDS Games declares only product interaction, again not linked. On Google Play, the Games app says it collects no data at all, and the Video app lists approximate location, app interactions and diagnostics, with nothing shared with other companies.
The privacy policy fills in the reasons. PBS says it does not collect information that directly identifies a child, such as a name, email address or phone number, and that it does not rent or sell information. It uses a zip code or IP address to pick the local PBS station, and says children's personal information, if any, is never used for marketing or online advertising. It does let analytics companies place their own cookies or identifiers, as long as these do not identify the child directly.
That is close to the minimum a free video service can run on. The one thing missing is a modern policy: a five-year-old document that still names Flash is not proof of bad practice, but it means the policy has not kept pace with the apps.
Ads, sponsors and the live channel
PBS KIDS is free because PBS stations, donors and sponsors pay for the shows. In the Video app this shows up as underwriting messages, the short "funding provided by" spots familiar from PBS television. PBS's policy says it collects some device data to debug these messages and cap how often they repeat, which is why Apple's label lists advertising data.
The Video app also streams the live PBS KIDS channel of your local station, with no subscription. That stream follows the station's broadcast schedule rather than your child's choices. There are no product ads, no links to buy anything and no in-app purchases in either app.
Is there any contact with strangers?
No. Neither app has open chat or uploads from other users. PBS's policy says that where children can post through interactive features, the text is canned or moderated, and that photos taken in games are usually stored only on the device. Every video and game comes from PBS shows, and Google Play labels both apps Teacher Approved.
How to use PBS KIDS well
- Pick your local station by zip code in the app if you prefer not to rely on IP-based location.
- Download episodes for car trips and flights; the app works offline once they are saved.
- Let preschoolers start in the Games app, which declares no data collection on Google Play, and save the live channel for when you are nearby.
- Skip creating an account unless you need to save game progress across devices. Nothing important is lost without one.
- Use your device's own screen-time controls to limit sessions.
How we scored it
Scams and harmful content (90) and privacy (87) are PBS KIDS' strongest factors: closed, PBS-made content and labels with nothing linked to you. Security (70) reflects how little is held, without a bug bounty. Transparency and control (68) is the weakest, because the policy dates from 2020 and there is no deletion route. The regulatory record (87) is clean, but no regulator has reviewed the apps.
Questions people ask
Do the PBS KIDS apps have ads?
There are no commercial ads of the kind found on YouTube, and no in-app purchases. PBS does run short underwriting messages, which credit the companies and foundations that fund a show, and its privacy policy says it caps how often they appear. Apple's label for PBS KIDS Video lists advertising data collected for this, but not linked to you.
Do I need an account to use PBS KIDS?
No. Both apps open without sign-in. An account is only needed to save progress or settings, or to log in on some TV devices, and PBS says usernames are moderated so children cannot put personal details in them.
Why does PBS KIDS Video ask for my location?
To find your local PBS station. PBS says it uses rough location, such as a zip code or IP address, only to show that station's schedule and its PBS KIDS live channel. You can change the station by typing in a zip code instead.
Is PBS KIDS free?
Yes. Both apps are free, with no subscription, including the live PBS KIDS channel from your local station. PBS is a nonprofit and funds the shows through stations, donors and sponsors.
What age is PBS KIDS for?
Apple lists both apps in its Kids category for ages 0 to 5, and PBS says the games suit children aged 2 to 8. Shows such as Daniel Tiger's Neighborhood aim at preschoolers, while Wild Kratts and Odd Squad suit early primary school.
Sources
- 1.PBS KIDS Video App Store listing and App Privacy label (opens in a new tab) · Apple App Store, 2026
- 2.PBS KIDS Games App Store listing and App Privacy label (opens in a new tab) · Apple App Store, 2026
- 3.PBS KIDS Video data safety section (opens in a new tab) · Google Play, 2026
- 4.PBS KIDS Games data safety section (opens in a new tab) · Google Play, 2026
- 5.PBS KIDS Privacy Policy (last modified 12 May 2020) (opens in a new tab) · PBS, 2020
- 6.PBS vulnerability disclosure (security.txt) (opens in a new tab) · PBS, 2026